Puddleshaker
July, 22 to
November, 22
Shivansh Rana
Robert Rinaldi
Mahdi Mohseni
Architect and Interaction Designer for Onboarding Process
Puddleshaker was previously a tool for podcast creators to make storytelling experience more accessible and near effortless for anyone.
Our team at Puddleshaker saw an opportunity to pivot this product into a tool for budding new musicians to help them build their presence. The previous platform failed to find its place in the market as users were unwilling to migrate to a new platform.
Early stage artist and content focused musicians need to build an audience to sustain their career but they have difficulty recognizing the significance of who they are and what their story is.
Musical artists are interested in a new platform that helps them to deliver other forms of content accompanying their music to engage with new fans and to open up additional revenue opportunities.
One of our first goals was to create an experience to onboard the target users through a personalized onboarding process to help connect content creators to their specific content consumers/audiences.
This was one of the first iterations on the complete user flow. The user flow kept updating as the project evolves.
After multiple iterations we arrived at our 'refined' userflow which caters to our design principles.
We realized that new artists are yet to develop their identity, and with their music, they want to narrate a unique story. So we hypothesized that each song deserves an identity that resonates with the story.
Leverage enabling technologies (AI) to help reduce the cognitive effort required by the user to fill the input field by pre-populating the input by understanding the song’s anatomy through artificial intelligence, which is also very reassuring for a new artist to feel validated.
We designed a personalized experience and created themes based on the distinct metrics that our AI platform collected from the uploaded song
