A comprehensive and visually captivating branding guideline for Exflora, a nursery dedicated to fostering a love for nature.

The project's objective was to develop a cohesive brand identity that reflects the essence of nature, earth, and life through its aesthetics.

Design Approach

Drawing inspiration from the beauty and vitality of nature, I embarked on a design journey that would establish Exflora's unique brand identity.

The key elements encompassed logo design, typography, colour palette, imagery, and overall brand expression.

Logo Design

The centerpiece of the brand identity, the Exflora logo, was meticulously crafted to embody the nursery's values.

By incorporating elements like leaves, and a shovel, the logo symbolizes growth, vitality, and the cyclical nature of life.

The chosen typography, with its elegant, organic curves, perfectly complements the logo, evoking a sense of warmth and connection.